New Store: Challenger Flagship @ Bugis Junction Basement 1

The ever popular Bugis Junction: Home of Challenger New Flagship Store (Photo from Capitaland web)

[NEW STORE] From the publicity agency today is Challenger's new flagship store at Bugis Junction! The new store at the basement of the ever popular shopping mall will span a whopping 14,000 square feet. A Olypmic Swimming pool is approxmiately 13,500 square feet, go figure!

For those that are familiar with Bugis Junction will probably remember an existing Challenger store on higher levels. Not sure it will continue to operate though the new Challenger store will be taking space not in basement leading to the MRT station but over at the space where the old Arcade is.

The new flagship store will feature 15 concept zones such as "Fitness Station" showcasing the fitness gadgets; essentially the typical splitting up the store to much organised shopping and try-out experiences.

I will look forward to some very interesting happenings like Samsung showcasing the Galaxy Plus VRcade, allowing shoppers to experience a truly immersive gaming experience with the ergonomically designed Gear VR with Controller. And as well DJI and Parrot, unveils its first-ever experiential counters in Singapore.

With this expansion, Challenger will now have 40 stores island-wide consisting of 1 flagship, 25 superstores and 14 small-format stores. As well to complement the physical stores, Challenger has a online store call Hachi.tech (which i never understand why it is never call "Challenger Online", a straightforward and relatable name!).