Windows Phone 7: In the Red Dot Land

[News] A couple of weeks ago, Microsoft came up with the sales figures for it’s year 2010 blockbuster, the Windows Phone 7 operating system. So essentially, the number includes all models of phone running on Windows Phone 7.

Well according to Microsoft, Windows Phone 7 sold more than 1.5 million in six weeks! Which is certainly a good but unexpected result. But as you would have guessed, they ain’t releasing the figures for a closer inspection. So one really ponders where does the 1.5 million come from!

As usual, there are no breakdown sales figures available in Singapore, but I would not expect any figures to be deemed a success.

The evidences are overwhelming.

  1. Consumer can get the iPhone, the undisputed most popular smartphone in the country, with any carrier.
  2. Most people I know cannot really wrap their heads around Windows Phone 7. Either they are still suffering from the nightmare of Windows Mobile 6 or they are so satisfied with the iPhone that there is no reason for them to try to get to know another OS.
  3. Windows Phone 7 phones are all priced too close to the likes of iPhones and Androids. So why spend the sum of money on an unknown new kid on the block?

There could be more reasons stacking against Windows Phone 7 but well these are probably going to be the strongest.

One thing that is probably working for them could well be their series of commercials on Mediacorp. It is not the culture in Singapore to see ads for mobile phones but Windows Phone 7 is the few exceptions. And  Felicia Chin stars in one in the series.

Source – PC World
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