LG Optimus GT540: Not Optimus Prime level

[NEW GADGET] LG Optimus Prime GT540 is originally seen at CES in January this year. And finally making its debut in Singapore after nearly 5 months. As an entry-level smartphone, Optimus face quite abit of competition against the likes of Motorola Dext, Samsung Galaxy Spica and HTC Tatto in terms of price point.

The major selling point for Optimus today, amazingly, has nothing to do with the phone itself. It has everything to do with the person holding on to the phone in the image below (the phone is really small in the image). He is Lee Min Ho, Ambassador for LG Optimus. In case, you don’t know him, best known for his leading role as the leader of F4, Gu Jun Pyo, in the South Korean adaptation of the popular manga series, Hana Yori Dango, titled Boys Over Flowers, in 2009. I can’t believe I am talking about K-Pop in TSGTS.

Lately, the trend with Samsung and LG is to appoint an ambassador for each newly release phone and bundle in the free tickets to the ambassador’s performance. Samsung Galaxy S I9000 is one example and now we have LG Optimus.

Back to the LG Optimus itself, LG has positioned it as the first Android phone to have for consumers that are prepared to switch. Sounds like an idea but are there really lots of people there looking to switch to a cheaper Android or just go for the kill and get a HTC Desire or Samsung Galaxy S, the two high-end Android phones in the market at the moment.

That aside, having a resistive touchscreen is a head scratching moment for me. I mean that is like the technology of last year. I wonder if they will bundle in the stylus since resistive touchscreen is not so sensitive with fingers.

Anyhow, LG Optimus is going for just S$418 without Telco’s contract. So this is really affordable.


  • 3” TFT Resistive touchscreen with 256k colours
  • 109 x 54.5 x 12.7 mm / 115.5 g
  • 130MB Internal Storage / MicroSD Card Slot
  • HSDPA, Wi-Fi, Bluetooth with A2DP
  • 3.15 MP Camera, 2048x1536 pixels, autofocus
  • Android OS, v1.6
  • 3.5mm audio jack
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